Conquering Consumerspace: Marketing Strategies for a Branded World
Michael R. Solomon
This book - "Conquering Consumerspace" - is another in a recent and seemingly unending stream of tomes that tries to convince us how the consumer is in complete control of the purchasing process and needs to be engaged in a collaborative model. Message received. However, the saving grace for this title is that its author, Michael Solomon, is the director of Mind/Share Inc., a consulting firm specializing in online consumer research. The quantified insights he offers, which have been generated from his company, are genuinely interesting and make this work a standout from the blasé books of others.
Categories:
Year:
2003
Publisher:
AMACOM
Language:
english
Pages:
289
ISBN 10:
0814407412
ISBN 13:
9780814407417
File:
PDF, 2.21 MB
IPFS:
,
english, 2003