Consumer Behavior: Buying, Having, Being

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Business & Economics - Sales & Marketing
Consumer Behavior: Buying, Having,...

Consumer Behavior: Buying, Having, Being

Michael R. Solomon, Cristel Antonia Russell,

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The text covers a wide range of topics related to consumer behavior, structured into several key sections:

Foundations of Consumer Behavior: Introduces the concept of consumer behavior and discusses ethics in the marketplace.

Making Sense of the World: Focuses on perception, learning, motivation, and how these factors influence consumer decisions.

Buying and Having: Examines the processes of selecting, purchasing, using, and disposing of products.

Being: Discusses how consumers use products to express and communicate their identities, including aspects of personality and cultural identity.

Belonging: Explores the role of social groups, class, and culture in shaping consumer behavior.

Categories:

Business & Economics - Sales & Marketing

Year:

2023

Edition:

14

Language:

english

File:

PDF, 33.36 MB

IPFS:

,

english, 2023

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