Strategic Management in Tourism (Cabi Publishing)
Luiz Moutinho
This book contains coverage and analytical discussion of the three key areas of contemporary tourism management: evaluation of the most important global trends in tourism; analysis of the impact of crucial environmental issues and their implications; and the major factors affecting international tourism management. The aim of this advanced textbook is to provide a synthesis of integrated strategic management in tourism that will benefit students in their future careers. It will also be useful to professionals working in the tourism sector.
Categories:
Year:
2000
Edition:
First
Publisher:
CABI
Language:
english
Pages:
360
ISBN 10:
0851999263
ISBN 13:
9780851999265
File:
PDF, 2.13 MB
IPFS:
,
english, 2000