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Essentials Of Marketing
Jim BlytheHow much do you like this book?
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Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course.
Categories:
Year:
2005
Edition:
3rd
Publisher:
Financal Times Management
Language:
english
Pages:
375
ISBN 10:
0273693581
ISBN 13:
9780273693581
File:
PDF, 5.50 MB
Your tags:
IPFS:
CID , CID Blake2b
english, 2005
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